The new dynamic identity system embraces the vitality of music and reinvents itself time and time again to serve the multitude of events across markets. This is the brand’s first-ever VIS to incorporate digital technology and motion. At the core of the system is the Dynamic Logo Creator, a reactive application developed to create dynamic sound signatures and allow the different Coca-Cola markets to adapt the logo for a wide range of applications – from packaging to print, OOH or video content. The app is built around the iconic contour bottle and generates bubbles that emanate from the bottle as if they were sound waves. The unique sound signatures can be generated from any music track to create limitless versions of the logo,each with its own distinct energy.