Whether you’re a die-hard music fan, or you’re discovering something for the first time, you’re considered a fan all the same. And Amazon Music ignites that fandom.

We collaborated with Amazon Music to produce a global campaign where we turned the spotlight on a fandom phenomenon: it’s contagious nature. Once you’re a fan of something, there’s a boundless excitement to want to share that with those around you, creating new journeys of fandom for all.

The campaign features 3 distinctive elements of fandom: Fans themselves, real fan voices, and fans’ expressions of their fandom through art.

Project Collaborators:
@lilye, Aaron F Design, Bryson Williams, Candice J Garrett, Caz Latham, Frantic Frames, Glamour Shot, German Gonzales, Justin Maas, Kasiq Jungwoo Lee, Kensuke Koike, KidMograph, Olivia Odiwe, Onshore Studio, Phoebe McCaughley, Saitemiss, Sam Hickman, Temi Coker, William Child

Co-directors: Rubberband