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Our global campaign for Montblanc, ‘What Moves You, Makes You’ inspired people to express their full potential on their own terms, and celebrates those who have found their own original path to rewriting the codes of success for the 21st century. With the help of three exceptional individuals who are redefining what success means today — writer and director Spike Lee, actor Taron Egerton and singer, actor and writer Chen Kun — the Luxury Maison reintroduces itself to the world.
The campaign highlights authentic stories supporting the idea that following your passion defines you as a person. Leading the campaign are three 60-second brand films capturing the inspiring journeys of award-winning screenwriter and filmmaker Spike Lee with a legacy that has impacted culture in undeniable ways, actor Taron Egerton with an incredible journey ahead of him, and actor and school founder Chen Kun who constantly finds new ways to give back to his community while pursuing his love for creativity.
The new platform and campaign underscores Montblanc’s core belief that everyone can leave a mark; not just by leaving a stamp on their way to success, but enjoying the journey along the way and pursuing endeavors that inspire and excite at every turn.
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Films by Jaron Albertin
Photography by Geordie Wood
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Montblanc — Various Product Work
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