For evian’s ‘Drink True’ global brand platform, we brought together pop sensation Dua Lipa and US Open champion Emma Raducanu: two advocates of audacious authenticity.

Ahead of the 2022 summer tennis championships, we created a playful campaign which stretches across film, digital out-of-home, PR and social platforms, celebrating daring authenticity and the act of being true to oneself; even in challenging circumstances. Three films led the campaign, each of them capturing the raw and unfiltered reactions of Dua and Emma as they introduce and teach each other about their specialties: tennis and performing.

The integrated campaign rolled out across multiple European markets including the UK and France as well as the US, coinciding with the tennis season as well as Dua Lipa’s global tour, Future Nostalgia.
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Film directed by Issac Lock
Photography by Raffaele Cariou