In the summer of 2015 we launched a two-phase integrated US/UK digital campaign to encourage spontaneity — to wing everything, except your accommodation. At the center was a dynamic online film that celebrated the freedom and exhilaration of just getting up and going. The campaign was complemented by six-second microcuts, print, OOH, radio, digital, social and a partnership with Time Out. An online Wing It hub, created with AKQA London, housed curated content from users and social influencers.