This campaign highlights authentic stories supporting the idea that following your passion defines you as a person. At the center of the campaign is a 2-minute Q&A film with Cillian Murphy, as he talks about his profession, his inspiration, and striving to push his craft forward. And in a satirical twist on the classic Q&A, in which Peggy Gou becomes both the interviewer and interview, a 1-minute film reveals the intimate side of the rising star, as she talks about her identity and work — focusing on her love of food, music and style.

The integrated campaign rolled out across Europe, China, Korea and the USA, through a series of online films, print, digital, out-of-home and social content, conveying the message that Montblanc products are made to accompany you on your journey as you pursue what you love.
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Photography by Liz Collins