We created evian’s global platform, ‘Drink True’, steering the way for the brand to continue its journey towards becoming circular by 2025. It celebrates authenticity, transparency and honesty, notions that perfectly reflect the uniquely sourced evian natural mineral water the way nature intended. Born of a millenia-old natural process, evian is more than just water, it is an invitation to live with integrity.

Part one of the campaign under this platform is the film and print ‘Drink Water’, an ode to nature that depicts the truth of evian water: a 15-year natural filtration journey, through the pristine French Alps, before reaching the natural source of Evian-les-Bains.

The ‘Drink Water’ 60-second film, depicts the water’s miraculous journey from cloud to source. It’s narrated by a teenage outdoor enthusiast who is almost as old as the water that has been naturally crafted by the glacial rocks.

The campaign played out via a range of assets across TV, digital, social, OOH, POS, in Canada, China, Switzerland, the UK and the US.
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Film directed by Alex Husley
Silhouette photography by Viviane Sassen
Landscape photography by Nick Meek