The design objective was to update the Coca-Cola light/Diet Coke visual identity to reflect the new liquid idea. Whilst the Coca-Cola light/ Diet Coke iconic logo remains, all other aspects of the visual identity system were given a new own-able point of view. This is captured through photography, typography, the use of silver, red and other graphic elements. We created a visual identity that expresses this attitude. We took the core brand equities of silver and red and redefined them. Made them feel more alive. Given them movement. Infused them with energy and made them tactile.
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Photography by Frederike Helwig