When the popular tequila-flavored beer, Desperados, was in need of an overhaul, we stepped in with a completely new look and attitude. We made a series of dazzling 15-second brand spots and product spots. Drawing inspiration from DIY music shows and block-party flyers we created hand-drawn type (in multiple languages) for print and OOH. We also made a fantastically psychedelic Tumblr page to host mind-warping GIFs. It all added up to a distinct visual language and tone of voice that Desperados drinkers everywhere could relate to — fun, crazy and not too polished.
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Photography by Cheryl Dunn
Films directed by Helmi